Which variation is described as seeking to help the world's poorest people start successful, God-honoring businesses with the help of small loans?

• A. Tentmaking
• B. Marketplace Ministry
• C. Business as Mission
• D. Christian Microenterprise Development

Answer: (C)

Using business as a platform for mission means treating enterprise as a vehicle for both economic transformation and gospel impact. The description—helping the world's poorest people start successful, God-honoring businesses with the help of small loans—fits this approach because it emphasizes starting sustainable ventures through seed financing and guiding principles aligned with Christian values. It’s about creating livelihoods that endure and enable witness, rather than merely providing charity or personal vocational witness. This stands in contrast to tentmaking, which centers on a believer’s own work side-by-side with ministry, and to marketplace ministry, which focuses on evangelism within the existing workplace rather than launching new faith-driven businesses for the poor. Christian Microenterprise Development is a targeted method within the broader BAM framework, but the overarching concept described is best captured by Business as Mission.