What is global demography in PWCM, and why is it relevant?

• A. The study of individual church buildings
• B. The study of global population distribution, growth, and movement; relevant for identifying where to focus missionaries and resources.
• C. A method for evaluating missionary salaries
• D. A historical analysis of mission expansion only

Answer: (B)

Global demography in PWCM looks at how people are distributed across the world, how quickly populations grow, and how people move—within countries, between countries, and into cities or new regions. This means tracking where large or rapidly growing populations live, how urbanization changes outreach needs, and where migration or diaspora communities create new opportunities for cross-cultural engagement.

Why this matters for mission strategy: resources are limited, so understanding demographic patterns helps teams focus where the potential impact is greatest—identifying unreached or underserved people groups, places with rising populations, and urban centers that demand different outreach approaches. For example, regions with young and growing populations may present more long-term church-planting opportunities, while migration flows can bring diverse communities into contact with the gospel in new places. In short, demography provides a practical map for where to concentrate effort and resources to advance mission goals.