In PWCM's approach, what is the primary aim when translating scripture and preaching in a new culture?

• A. Translate only for literal word-for-word accuracy
• B. Translate for cultural relevance while altering message
• C. Preserve original meaning while fitting the target language and culture
• D. Avoid using native idioms

Answer: (C)

Translating scripture in a new culture hinges on preserving the original meaning while making the language and concepts fit naturally into the target culture. This approach keeps the message faithful to what the text intends and what it conveys, while presenting it in a way that the audience can understand and relate to in their own linguistic and cultural frame. If you go for a literal, word-for-word rendering, you can trap meaning in terms that don’t exist or don’t make sense in the new language, leading to confusion or misinterpretation. Conversely, changing the message to be more culturally palatable would distort what is being communicated, undermining the integrity of the gospel. By expressing the same ideas with natural, culturally appropriate phrasing—using familiar idioms or imagery when they carry the same meaning—you maintain accuracy and accessibility at the same time.